The path to foreign markets is not always clear. There are many aspects to be considered – f.e. cultural, legal and economic – and taking the first step may seem difficult. In addition, after making the first contact, staying and being present in the new market requires a strong commitment.
To make this process more clear we will discuss different strategies on entering foreign markets and talk about potential target markets in digitalisation of healthcare. Concerning the latter, the crash course will, amongst others, discuss the digitalisation in healthcare in Estonia, India and Australia.
All participating SMEs are more than welcome to share their experiences.
The workshop will be followed up by online advice and facilitation by the partnership clusters BioRN Life Science Cluster Rhine-Neckar (Germany), Smart Hub Flemish Brabant (Belgium), BioPeople (Denmark) and Tartu Health Cluster (Estonia).